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Accomplished Association Professional
Empowering Boards, Volunteers & Executives to Refine, Reinvigorate and Reimagine their Influence, Insights & Impact to their Members, Ecosystems and the World
summary
Matty Rubenstein
For over 15 years I've led boards, staff & volunteer teams, in cross-functional, transformational initiatives for leading global associations like IEEE. Before entering the association world, I spent over 15 years in customer-facing advisory roles in industry blue-chips like HP and EMC, serving technology, finance and insurance clients. I have a portfolio of over 60 projects, spanning every association silo including strategy, product, process, programs, operations, IT, education, membership, finance, conferencing, and standards. I've partnered with C-Suite and senior executives in departments with budgets of $10Ms to $100Ms, as well as interassociation & intercompany engagements.
I thrive in ambiguous and developing environments, a fast learn, and independent thinker.
I've built my career around developing solutions while the problem is still being understood,
delighting clients with unexpected results and opportunities.
I've run teams comprising staff and volunteers, as well as inter-association and corporate stakeholders. Competent leading all phases of projects, from discovery and research, thru planning to implementation. From early in my career, I have focused on adoption and change - so if you build it they will come never features in my work. I'm financially fluent in $MM contexts, from framing stakeholder conversations in a $10M backend system transformation, to building risk models to recognize $10Ms of stuck revenue, as well as creating business cases and running budgets. With a background in sales and marketing, I have a strong eye for supply-chain, along with the viability of new products and services. Finally, my diverse domain and skills background empowers me to ask those difficult questions, borrow ideas and challenge the status quo.
core competencies
Boards, Volunteers & Staff Management
Individual & Corporate Membership
Product Development & Portfolio Management
Strategy & Operations Excellence
Career Highlights
International Expansion
Description - Advise association as to which regions should lead their global expansion aims.
Outcomes - Developed qualitative goals with 25+ board members and executives; Uncovered both domestic and international opportunities; and, Framed quantitative phase of initiative.
Ideation & Product Portfolio Evaluation Framework
Description - Enable Chief of Staff to evaluate ideas against association competencies.
Outcome - Developed an Evaluation Framework, based on Supply Chain theory, to better evaluate internal competencies within silos; and, To understand opportunities in terms of transformation, resources and channels.
Corporate Sponsorship
Description - Develop an appropriate and relevant corporate sponsorship offering for a leading association.
Outcomes - Uncovered $Ms opportunities for the association; and, reframed the internal sponsorship conversation from a philanthropic to a business context.
Conference Management System Business Case
Description - Led a team framing a digital transformation business case to streamline event management processes for an association with a portfolio of $150M in conferences. The goal was to provide leadership with portfolio transparency, improve event planning and execution, ensuring a more seamless experience for both staff and volunteers.
Outcomes - Captured 360 view of new division for Senior Director through business, functional and process analyses. Modelled current and future states. All senior executive stakeholders across the organization fully represented and bought-in; and, Secured $10M project funding.
Conference Revenue Recognition
Description - Spearheaded efforts to recognize $10Ms of conference revenue, unrecognized due to governance structures.
Outcomes - Developed multi-pronged risk management framework; Gained key stakeholder buy-in; and, Recognized 75% of revenue within weeks of project.
Student Competition Framework
Description - Make a better student competition
Outcomes - Created a Student Competition Framework that represented the needs of the association, sponsors and competitors in the design of the event; Enabled $Ms in monetization for the association, solved a business problem for sponsors, and created new and high value to student membership.
My Goal - It's Your Goal!
During my career, I have grown from a team tactician into a strategic leader in functional, corporate, and industry contexts. My insights and leadership have been published in various periodicals, websites and soon in my book exploring the future of associations. I possess a comprehensive understanding of financial, risk, change, and project management, honed through managing multimillion-dollar projects where I developed business cases, budgets, and project plans. This experience has sharpened my leadership skills, enhanced my management of direct and indirect reports, and strengthened my relationships internally & externally. I am adept at conducting best-in-class discovery and I'm the consummate quick read, which supports my data-driven decision-making process. By deriving actionable intelligence from primary and personal sources, I ensure informed and strategic outcomes.
With all this in hand, I am seeking to move into an executive role in a leading association where I can drive evolution, and dare I say revolution, from within the association space. Whether in a leadership role such as Executive Director, Chief Operations Officer, Chief Strategy Officer or Chief International Officer, I bring years of knowledge from across all organization verticals, experience from $100Ks to $100Ms operations, and a portfolio of projects touching almost every controversy. Alternatively, as an Interim or Transitional Executive Director, my years of consulting will enable a smooth capture of current state, development of future state, and a pathway between the two.
Testimonials
Tim Kostyk - IEEE
...his comprehensive understanding of association operations - spanning membership, knowledge, events, and products - enables innovative, cross-silo thinking....
Barbie Fink - CXPA
...Matty’s synthesis opened my mind personally to consider a deeper and more meaningful value proposition for our association.
Susan Tatiner - IEEE
...he is able to synthesize information given, analyze it against the environment, and provide recommendations that go beyond the expected...
What Next?
If you like what you see and want to start a conversation, please head on over to LinkedIn and you can send me a message from there....or you can book a call with me - click on the blue buttons. I look forward to speaking with you - Matty
Thank you to Devorah Gros Photography for the new portrait.
Images: kevin snow, shahadat rahman, andrew butler, and stock photography on unsplash.com, and pixabay.com
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